Strategic Communications & Advice

At GlassSKY, we work with people and organizations who are passionate about having a positive impact on society. Our clients are leaders in their field, constantly pushing their organizations and industries beyond the status quo by:

  • introducing AI to drive productivity in HR processes, remove bias in recruiting, and cultivate stronger relationships with candidates early in the pipeline;
  • revamping their health and wellness programs to attract and retain the next generation of employees;
  • engaging in meaningful focus groups to understand what their Millennial and Gen Z employees really want in a work environment and building plans to respond;
  • creating modern in-store experiences for the rising Millennial consumers who are poised to spend $200 Billion over their lifetimes;
  • auditing their diversity programs and building relevant opportunities for education and inclusion that keep top talent attracted, retained and engaged.

We help these organizations harness the ideas in their teams, research the landscape, identify where they should be operating, build their business case for change and tell their stories credibly and effectively – inspiring employees to embrace change and senior management to invest. We also use our lens of diversity and global perspectives to make sure that stories are inclusive and resonate with all audiences.

“Robyn is a trusted collaborator who we rely on to help us think through our own complexities and show up more strategically.”

We do this through a highly collaborative and engaged approach. Robyn leads the strategic communications practice directly, using her formal education in journalism and psychology, combined with 20 years as a communications and HR executive in leading global organizations. Her unique approach not only delivers a compelling and effective solution, but in the process, she aligns internal stakeholders on key messages, teaches them change management principles, and boosts their confidence as spokespeople. Our extended team of experts include creative designers, market researchers, process design experts, data analytics pros, corporate social responsibility experts, translators and copy writers who share our passion for working with progressive clients who want to positively change the world.

We also do pro bono work for worthy causes, like women in politics. Most recently, our Women for 50% campaign, executed in conjunction with Janice Brown Design and Innovatia, won Campaign of the Year by the North American Excellence Awards that recognize the most outstanding achievements of communications professionals in their field. We are proud that our work ranked top place in its category and was recognized alongside major global agencies like Fleishman Hillard, Edelman and Weber Shandwick.

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Our Clients

We work with CEOs to drive alignment on strategy and build compelling stories that everyone can share confidently and consistently.

We work with Chief People Officers, Heads of Strategy, Vice Presidents of Public Affairs to tap into their team’s innovative ideas, illuminate new opportunities, and capture them for strategy prioritization and investment.

We work with Heads of Diversity to bring expertise to augment their programs, build the business case for investment, and deliver workshops. We also tap into our global network of trainers and organize full-day events on site or off for valuable networking, learning, and thought leadership. We were very pleased to be engaged to help plan and deliver training at first-ever Women in Leadership events kicked off by major brands like Hyundai Capital in California, Banfield Pet Hospital (a Mars Company) in Vancouver, Washington, JD Irving in New Brunswick, Canada, and Correctional Services Canada.

We also are proud to work with emerging leaders who are preparing for their first major presentation to Senior Management or a Board. We offer strategic advice and counsel by phone, skype or email to support emerging leaders as they are grappling with the new situations and environments they are encountering as junior executives. We know the questions to ask to help them prepare and put their best foot forward.

“Robyn effectively listens to key stakeholders, augments with her own industry research and expertise, and is able to distill it all down to a compelling package that everyone can align on and share confidently.”

We also work with industry associations – representing nurses, engineers, environmental experts, economic development and academics – to help them engage their membership with valuable industry-wide insights and professional development at conferences.

Clients include major publicly traded and private firms across North America in telecommunications, veterinary medicine, gaming, retail, engineering, transportation, finance, construction, and politics.